Overview:
Sending in Batches is a powerful feature in SMSWiser that helps optimise the delivery of large SMS sendouts. This feature is particularly useful for managing larger drops, ensuring that messages are sent smoothly and efficiently without overwhelming the SMS gateways.
Business Need:
In the context of SMS marketing, larger drops can sometimes cause issues with SMS gateways if too many messages are sent at once. SMSWiser is highly efficient in generating messages, shorteners, and tracking URLs. However, sending a large volume of messages simultaneously can result in gateway errors. To prevent such issues and ensure the highest delivery rates, it’s beneficial to send messages in smaller, manageable batches.
Benefits of Sending in Batches:
- Avoid Gateway Errors: By sending messages in smaller batches, you can avoid errors that might occur when a gateway is overwhelmed by a large volume of messages.
- Optimised Delivery: Batching ensures that your messages are delivered smoothly, maximising the chances of successful delivery.
- Enhanced Reporting: Batch sending allows for detailed reporting, making it easier to track and analyse the performance of each batch.
How It Works:
1. Batch Configuration:
- When setting up a drop, you can configure it to send in batches. This involves specifying a delay between batches, such as 1, 2 or more minutes, to ensure a steady flow of messages rather than a single surge.
2. Automatic Batching:
- For drops (or AI batches) exceeding 10,000 messages, SMSWiser automatically divides the sendout into smaller batches. This automated process helps manage large campaigns effectively without manual intervention.
3. Monitoring and Reporting:
- Once a drop is sent in batches, you can view detailed statistics for each batch under the Drop -> View option in SMSWiser. This provides insights into the performance of each batch, making it easy to track and understand the overall campaign success.
Example Scenario:
Imagine you are sending a promotional campaign to a list of 50,000 contacts. Sending all 50,000 messages at once could result in errors from the SMS gateway due to the high volume. Instead, you set up the drop to send in batches of 5,000 messages with a 1-minute delay between each batch. This approach ensures that the gateway processes the messages smoothly, reducing the risk of errors and enhancing delivery rates. Additionally, you can monitor the performance of each batch in SMSWiser, allowing for comprehensive reporting and analysis.
Key Points:
- Batch Size and Delay: Configure the size of each batch and the delay between batches to manage the flow of messages.
- Automatic Division: For drops larger than 10,000 messages, SMSWiser automatically divides the sendout into smaller batches.
- Enhanced Tracking: Batch sending allows for detailed tracking and reporting, providing insights into the performance of each batch.
- Maximise Delivery: This feature helps maximise the delivery rate of your messages by avoiding gateway overloads and errors.
By leveraging the Sending in Batches feature, you can ensure the efficient delivery of large SMS campaigns, optimise performance, and gain valuable insights into the effectiveness of your marketing efforts.
Step-by-Step Guide to Sending in Batches:
1. Log in to SMSWiser:
- Access your SMSWiser account.
2. Navigate to Drops Section:
- Click on the Drops tab in the top menu bar.
3. Create a New Drop:
- Click on the + Add Drop button to create a new sendout.
4. Fill in Drop Details:
- Enter the required information, such as Name, Sender, SMS Text, Country, Campaign, SMS Gateway Route, Leads List, Amount, and Price per SMS.
5. Enable Batch Sending:
- Scroll down to the Send time section.
- Check the Send in batches option.
6. Configure Batch Settings:
- Set the Batch amount to specify the number of messages per batch.
- Specify the delay between batches (e.g., 1 or 2 minutes).
7. Submit the Drop:
- Review all settings and click Submit to create the drop.
8. Monitor Batch Performance:
- Once the drop is sent, navigate to Drop -> View to monitor the performance of each batch.
- Detailed statistics for each batch will be available, allowing you to analyse and understand the sendout’s overall success.
Additional Tips:
- Adjust Settings: Adjust the batch settings based on the performance data for the future sendouts.
- Analyse Performance: Use the detailed reports to identify trends and optimise future sendouts.
- Test Before Full Sendout: Consider testing batch settings with smaller drops before applying them to larger ones.
By following these steps, you can effectively manage and optimise the delivery of large SMS sendouts using the Sending in Batches feature in SMSWiser.