Autoresponder

Overview:

The Autoresponder feature in SMSWiser enables automated SMS responses based on specific trigger events. This powerful tool ensures timely and relevant communication with your leads, enhancing engagement and improving campaign effectiveness. Autoresponders work by automatically sending SMS messages to leads added to a designated list when triggered by predefined events.

Trigger Events:

Autoresponders can be triggered by the following events:

1. Incoming Click: When a lead clicks on a link in an SMS message.
2. Incoming Conversion: When a lead completes a conversion event.
3. HLR / Carrier Status Update: When there is a status update from the Home Location Register (HLR) or carrier.

How It Works:

Once a lead is added to a list that is used by one of the autoresponders and triggered by one of the specified events, the system will automatically send an SMS to that lead. In essence, an autoresponder acts as a drop that sends SMS messages based on these triggers.

Step-by-Step Guide for Setting Up an Autoresponder:

1. Log in to SMSWiser:

• Access your SMSWiser account.

2. Navigate to Autoresponders:

• Click on the Autoresponders tab in the top menu bar.

3. Create a New Autoresponder:

• Click on Create Autoresponder.

4. Fill in the Autoresponder Details:

• Name: Enter a name for your autoresponder. Should be a unique value.
• Sender: Specify the sender name for the SMS.
• SMS Text: Compose the SMS message. You can use placeholders like %first_name%, %last_name%, etc., for personalisation.
• Country: Select the country for the autoresponder.
• Campaign: Choose the campaign associated with this autoresponder.
• SMS Gateway Route: Select the SMS gateway route.
• Sending Delay (minutes): Set a delay in minutes for sending the SMS after the trigger event.
• Leads List: Select the list of leads that will trigger the autoresponder.
• Status: Set the status to Active, Paused or Stopped.
• Price per SMS: The cost per SMS will be predefined automatically from the chosen route.
• Shortlink Extension: Choose the shortlink extension for tracking.
• Time Range: Set the time range during which the autoresponder should be sending. If not needed, select Disable.

5. Enable or Disable A/B Testing:

• If you want to test multiple instances of sender names or SMS texts, enable the A/B test toggle.

6. Select Additional Options:

• Send the SMS to people that already received an SMS today: Check this box if you want the autoresponder to send messages to leads who have already received an SMS on the same day.

7. Save the Autoresponder:

• Once all the necessary fields are filled out, click Submit to create your autoresponder.

8. Monitor and Manage Autoresponders:

• After setting up, you can monitor the performance of your autoresponders under the Autoresponders tab. You can view stats, edit settings, or deactivate autoresponders as needed.

Benefits:

• Automated Engagement: Ensure timely and relevant communication with your leads.
• Improved Campaign Effectiveness: Respond to lead actions instantly, enhancing the impact of your SMS marketing efforts.
• Customisation and Flexibility: Tailor autoresponder settings to match your specific campaign needs and goals.
• Detailed Reporting: Track the performance of each autoresponder to refine your strategy and maximise results.

By leveraging the Autoresponder feature in SMSWiser, you can automate your SMS marketing efforts, ensuring prompt and personalised communication with your leads based on their actions and status updates.