Overview:
Impression tracking in SMSWiser is designed to synchronise costs between SMSWiser and your tracking platform. For each successfully sent SMS, SMSWiser will fire an impression link to the tracking platform, indicating the investment amount (%sms_cost%) for that message. This ensures accurate cost tracking and reporting across both platforms, enabling better financial oversight and campaign performance analysis.
How Impression Tracking Works:
Impression tracking involves sending data each time an SMS message is sent. This data includes the cost of the SMS, which is reported to your tracking platform. This process ensures that the costs of your SMS campaigns are accurately tracked and synchronised, providing a clear view of your marketing expenditures and ROI.
Steps to Set Up Impression Tracking (Example Setup for Voluum):
1. Set Up Impression Tracking in Voluum:
- Enable Impression Tracking in Traffic Source:
- Go to Traffic Source > SMSWiser in Voluum.
- Enable the impression tracking option.
- Set the cost parameter to %sms_cost%.
- Configure Campaign Settings in Voluum:
- Navigate to Campaign > Edit.
- Set the Cost Model to Auto (CPI).
2. Configure Impression Tracking in SMSWiser:
- Copy the Impression Link from Voluum:
- After enabling impression tracking in Voluum, copy the generated impression link from the Voluum campaign settings.
- Paste the Impression Link in SMSWiser:
- Log in to your SMSWiser account.
- Navigate to the Campaigns tab.
- Select the campaign you want to enable impression tracking for.
- In the campaign settings, find the field for the impression link.
- Paste the copied impression link from Voluum into this field.
- Save Changes:
- Ensure to save all changes in SMSWiser to activate the impression tracking configuration.
Benefits of Impression Tracking:
- Accurate Cost Synchronisation: Ensures that SMS campaign costs are accurately tracked and reported between SMSWiser and your tracking platform.
- Enhanced Financial Oversight: Provides clear visibility into marketing expenditures, enabling better budget management.
- Improved ROI Tracking: Accurate cost data helps in measuring the return on investment for your SMS campaigns.
By enabling impression tracking in SMSWiser and integrating it with your tracking platform, you can achieve precise cost synchronisation, leading to better financial management and more effective SMS marketing campaigns.