Overview:
In SMSWiser, the utilisation of shortening domains is a critical aspect of managing and optimising SMS marketing campaigns. Shortening domains are used to create short links that are included in SMS messages, allowing for easy tracking and monitoring of user interactions. Proper management of these domains is essential to ensure effective campaign performance and compliance with usage guidelines.
How Domains Are Utilised:
1. Random Selection Based on Shortlink Extension:
- By default, when sending SMS messages, the system will randomly select domains based on the shortlink extension chosen by the client. This random selection helps distribute the usage load across multiple domains, reducing the risk of any single domain being over-utilised or flagged for abuse.
2. Client Responsibility for Monitoring Domain Usage:
- Clients are responsible for monitoring the total number of SMS messages sent using each domain. This is crucial to ensure that no single domain is over-utilised, which can lead to increased scrutiny or potential blocking.
- SMSWiser recommends that clients disable any domains that have more than 75,000 SMS messages sent through them. This threshold helps mitigate the risk of domains being flagged or reported for abuse.
3. Handling Abuse Reports for WiserRegistrar Domains:
- Clients using WiserRegistrar domains should be aware that if SMSWiser receives an abuse report regarding a domain, that domain will be taken offline immediately. This is a necessary measure to maintain the integrity and reputation of the service.
- To avoid amplified losses due to domain blocking, clients are advised to distribute their SMS campaigns across multiple domains. Hedging the risk in this manner ensures that if one domain is taken offline, the impact on the overall campaign performance is minimised.
Special Considerations for US and Canada:
1. Setting Domain Limits:
- For campaigns targeting the US and Canada, clients can request the SMSWiser team to set specific SMS limits per domain for these two countries. This feature is particularly useful in these regions to manage domain utilisation more precisely and adhere to regulatory requirements and common practice.
- For example, if a client asks to set a limit of 5,000 SMS messages per domain, the domains will be utilised sequentially as follows:
- SMS 1 to SMS 5,000: Domain 1 will be used.
- SMS 5,001 to SMS 10,000: Domain 2 will be used.
- And so on.
Recommendations for Effective Domain Utilisation:
1. Regular Monitoring:
- Clients should regularly monitor the total sent value for each domain to ensure compliance with the recommended usage limits. This proactive approach helps maintain domain reputation and avoid potential issues.
2. Distribute Usage:
- Distribute SMS sendouts across multiple domains to hedge against the risk of any single domain being taken offline. This distribution strategy ensures continuous campaign performance even if some domains face issues.
3. Set Limits for High-Risk Regions:
- For high-risk regions like the US and Canada, consider setting specific SMS limits per domain. This controlled approach helps manage domain utilisation effectively and reduces the risk of domain blocking.
Conclusion:
Effective utilisation of shortening domains is crucial for the success of SMS marketing campaigns. By following the recommended guidelines and best practices, clients can ensure that their campaigns run smoothly, minimise the risk of domain blocking, and maintain the integrity of their marketing efforts. Proper management of domain usage helps in achieving better campaign performance and compliance with regulatory standards.