Overview:
In SMSWiser, the Carrier and HLR (Home Location Register) status are optional parameters that can significantly enhance the precision and effectiveness of your SMS marketing campaigns. These parameters provide valuable insights into the status and operator of mobile phone numbers, enabling better targeting and higher conversion rates.
Utilising Carrier and HLR Status:
1. Optional Parameters:
- Carrier and HLR status are non-required parameters when uploading or posting leads to SMSWiser. Clients have the flexibility to include these fields if they have the information available.
- These parameters can be added during the lead upload process via CSV files or API POST requests.
2. Using the HLR Feature:
- SMSWiser offers an HLR feature through its integrated providers, allowing clients to verify mobile phone numbers.
- The HLR check provides critical information, including:
- Whether the mobile phone number is active or not.
- If the number is a landline or a mobile phone.
- The carrier that operates the mobile phone number.
- This data helps clients create more targeted lists and campaigns, improving the chances of achieving higher click-through rates (CTR) and conversion rates.
Benefits of Carrier and HLR Data:
1. Enhanced Targeting:
- By knowing the carrier information, clients can create lists containing only certain carrier leads. This allows for more precise targeting, as different carriers may have different user demographics and behaviours. Additionally, some gateway routes may work some with the specific carrier(s) compared to the other ones.
- Targeting specific carriers can lead to higher engagement and better campaign performance.
2. Increased Conversion Rates:
- With accurate carrier and HLR data, clients can avoid sending messages to inactive numbers or landlines, reducing wastage and increasing the chances of message delivery to active mobile users.
- Precise targeting based on carrier information can result in higher conversion rates, as messages are more likely to reach the intended audience.
Managing Carrier Data:
1. SMSWiser’s Carrier Database:
- SMSWiser maintains a comprehensive database of available carriers and their naming variants. For example, the carrier AT&T may have the following variants: CINGULAR, AT&T, ATT.
- This database helps standardise carrier names and ensures consistency in targeting and reporting.
2. Adding New Carriers:
- If a client needs to add a new specific carrier to the list, they can submit a request to the SMSWiser team via Skype. The requested carrier name will be reviewed and added to the database as needed.
- This process ensures that clients have access to the most up-to-date and relevant carrier information for their campaigns.
Steps to Use Carrier and HLR Data:
1. Include Carrier and HLR Fields:
- When uploading or posting leads to SMSWiser, include the carrier and HLR status fields if the information is available.
- Use CSV files or API POST requests to add these parameters to your leads.
2. Run HLR Checks:
- Utilise the HLR feature to verify mobile phone numbers. This can be done through the integrated HLR providers in SMSWiser.
- The HLR check will provide information about the number’s status, type (landline or mobile), and the carrier.
3. Create Targeted Lists:
- Use the carrier and HLR data to create lists that contain only certain carrier leads.
- Target these lists with specific campaigns designed to appeal to users of particular carriers, increasing the likelihood of higher CTR and conversions.
4. Monitor and Optimise:
- Regularly monitor the performance of campaigns targeted based on carrier and HLR data.
- Optimise your targeting strategies based on the insights gained from the performance data.
Conclusion:
Leveraging carrier and HLR data in SMSWiser can significantly enhance the effectiveness of your SMS marketing campaigns. By utilising these optional parameters, you can achieve more precise targeting, reduce wastage, and improve overall campaign performance. Whether you’re uploading leads with carrier information or using the HLR feature to verify numbers, SMSWiser provides the tools needed to maximise the impact of your SMS marketing efforts.