Overview:
In SMS marketing, it is crucial to respect the preferences of leads who may be hesitant to receive SMS messages. SMSWiser provides efficient solutions for managing opt-outs and blacklists, ensuring compliance with regulations and maintaining a positive relationship with your audience. These features help limit the impact on your SMS marketing business while respecting the choices of your recipients.
Opt-Out Management:
1. Opt-Out Link:
- Clients can include an opt-out link in their SMS messages using the appropriate placeholder. This allows recipients to opt-out of receiving further messages.
- When a lead clicks the opt-out link, their number is flagged, and they will no longer receive SMS messages from that specific campaign.
- However, if the same lead signs up again, they will start receiving messages once more, as the opt-out is number-specific and not permanent.
How to Add an Opt-Out Link:
- During the SMS drop setup, use the placeholder for the opt-out link in your message text.
- Ensure that the link is clearly visible and easy for recipients to use.
Blacklist Management:
1. Blacklist Solution:
- The blacklist solution provided by SMSWiser ensures that specific numbers, once blacklisted, will never receive SMS messages again, regardless of future sign-ups or campaign changes.
- The blacklist is managed by SMSWiser admins and is shared across all clients to ensure comprehensive compliance and avoid any inadvertent messaging to blacklisted numbers.
2. Database for Blacklisted Numbers:
- The database for blacklisted numbers is a shared resource, meaning if an SMSWiser admin blacklists any number, it is blacklisted for all clients.
- This ensures that once a number is added to the blacklist, it is permanently excluded from receiving SMS messages from any campaign or client within SMSWiser.
Handling Blacklisted Numbers:
1. Uploading Leads:
- If a client uploads a CSV file or POSTS a lead with a mobile phone number that is on the blacklist, the system will not save the lead. Instead, an error will be generated.
- This prevents any accidental inclusion of blacklisted numbers in new sendouts.
2. Admin Blacklisting:
- SMSWiser admins handle the addition of numbers to the blacklist. Clients can submit requests for specific numbers to be blacklisted if needed.
- Once a number is blacklisted, it is immediately removed from all the future sendouts across the platform.
Benefits of Opt-Out and Blacklist Management:
1. Compliance and Respect:
- These features ensure compliance with regulations regarding unsolicited messaging and respect the preferences of your contacts.
- By providing easy opt-out options and maintaining a robust blacklist, SMSWiser helps build trust and maintain positive relationships with your audience.
2. Efficient Management:
- The opt-out and blacklist management features are designed to be efficient and straightforward, minimising the impact on your SMS marketing operations.
- Clients can easily manage opt-outs at the sendouts level while relying on the shared blacklist to handle permanent exclusions.
3. Avoiding Legal Issues:
- Proper management of opt-outs and blacklists helps avoid potential legal issues related to unsolicited messaging and ensures adherence to industry standards and regulations.
Conclusion:
Effective management of opt-outs and blacklists is essential for maintaining a compliant and respectful SMS marketing strategy. SMSWiser provides the tools needed to handle these aspects efficiently, ensuring that your campaigns reach only the intended recipients and respect the preferences of your audience. By leveraging these features, you can minimise the impact on your marketing efforts while adhering to best practices and regulatory requirements.