Overview:
Managing campaigns effectively is crucial for the success of any SMS marketing strategy. Campaigns in SMSWiser allow you to create, monitor, and optimise your marketing efforts. A successful SMS marketing campaign requires the integration of a tracking platform to manage sales and analyse performance.
Business Need:
Tracking the performance of each campaign is vital to understanding what works and what doesn’t. By using a tracking platform, you can gain insights into user behaviour, measure engagement, and evaluate the effectiveness of your marketing strategies. This data-driven approach helps in optimising campaigns for better results, improving ROI, and ensuring that marketing efforts align with business objectives.
Setup:
1. Access the Campaigns Section:
- Log in to your SMSWiser account.
- Navigate to the Campaigns section in the top menu bar.
2. Create a New Campaign:
- Click on the + Add Campaign button.
- Enter the campaign name. Choose a name that clearly identifies the purpose of the campaign.
- Select the country where the campaign will be targeted.
- Select the Campaign mode:
- A campaign can be sent only once per sms number.
- A campaign can be sent to the same mobile phone number unlimited number of times.
3. Integrate with a Tracking Platform:
- SMSWiser accepts integration with any tracking platform, including well-known tools such as Everflow, FunnelFlux, Voluum, BeMob, and HasOffers.
- Create an SMSWiser traffic sourced on your chosen tracking platform.
- Create a campaign in both SMSWiser and on your chosen tracking platform.
- Copy the tracking link and (optionally) the impression link from your tracking platform and set it on SMSWiser.
4. Setting Up the Tracking Link:
- The tracking link generally looks like this:
https://trackingdomain.com/campaignID?click_id=%click_id%&var2=%zip_code%&var3=%drop_id%&var4=%address%&var5=%source_id%&var6=%city%
&var7=%last_name%&var8=%first_name%&var9=%phone%&var10=%email%
- Parameters within %…% are SMSWiser’s placeholders that will be filled in and sent to the tracking platform as soon as an SMS message along with the shortener is generated.
- The shortener will be paired with the tracking link filled with all the parameters.
5. Launch the Campaign:
- Review all the campaign details and ensure everything is set up correctly.
- Click Submit to launch the campaign. Your messages will be sent according to the schedule and settings defined.
6. Impression Tracking:
- SMSWiser supports impression tracking, which means that for every sent SMS, the system will file an impression link to the tracking platform with the SMS cost value.
- This ensures that the costs are equally synchronised between SMSWiser and the tracking platform, providing accurate financial tracking.
7. Monitoring and Optimisation:
- After launching the campaign, continuously monitor its performance through the tracking platform.
- Analyse key metrics such as click-through rates, conversion rates, and overall engagement.
- Use the data to make informed decisions and optimise your campaign.
8. Reporting:
- Generate detailed reports to evaluate the success of your campaigns.
- Share insights with your team to refine future marketing strategies.
- Use the reporting tools within SMSWiser and your tracking platform to track sales, measure ROI, and assess the overall impact of your campaigns.
Example Scenario:
Imagine you are running a promotional campaign for a new product. By integrating SMSWiser with a tracking platform like Voluum, you can create a campaign on both platforms. You set up the tracking link in SMSWiser, ensuring it captures all necessary parameters. As the campaign runs, each SMS sent includes a short URL that redirects recipients to your tracking link. SMSWiser records clicks, and the tracking platform records the conversions (that can be also POSTed back to SMSWiser via a postback), while impression tracking keeps your cost data synchronised. This setup provides comprehensive insights into campaign performance, allowing you to optimise and improve future marketing efforts.
Benefits:
- Enhanced Targeting: Better segmentation leads to more effective and personalised marketing efforts.
- Improved Engagement: Targeted messages resonate more with recipients, increasing engagement rates.
- Streamlined Management: Organised lists simplify the management of large contact bases.
- Optimised Retargeting: Effective retargeting strategies improve conversion rates and ROI.
By effectively managing your campaigns and integrating them with a robust tracking platform, you can ensure your SMS marketing efforts are efficient, data-driven, and successful.