Overview:
Gateways are crucial for delivering SMS messages to your audience. They act as the bridge between our messaging platform and the recipients’ mobile networks. Routes, on the other hand, define the specific pathways through which these messages are sent via the gateways. It’s important to note that SMSWiser is not an SMS gateway provider; we do not offer our own routing services. To start sending messages, you must integrate with at least one external SMS gateway.
Business Need:
In SMS marketing, reliable message delivery is paramount. Integrating with a trusted SMS gateway ensures that your messages reach your recipients promptly and efficiently. By setting up appropriate routes, you can optimise delivery times, manage costs, and maintain high delivery rates. This is especially important for businesses aiming to maintain consistent communication with their customers and achieve high engagement rates through their SMS campaigns.
Setup:
1. Find the reliable gateway:
- Check the list of the gateway providers that SMSWiser is integrated with.
2. Ask SMSWiser team to set up an integration:
- Pick the SMS gateway that best fits your business needs from the list of available options.
- Open an account with that chosen gateway.
- Ask SMSWiser team to set up a connection between SMSWiser and that chosen gateway.
3. Add a Route:
- Once an integration is set up by SMSWiser team, navigate SMS gateways -> [gateway name]
- Click on the + Add Route button to create a new route.
- Select the country where you intend to send SMS messages.
- Set the price per SMS for the selected route, ensuring it aligns with your budget and business objectives.
- Set other parameters that may be requested by this specific gateway.
- Hit Submit to finalise the route setup.
4. Testing and Verification:
- Before launching your campaigns, conduct thorough tests to ensure that messages are being routed correctly and reaching the intended recipients.
- Monitor initial sendouts to identify any issues with delivery and make necessary adjustments to routes.
5. Maintenance and Updates:
- Continuously monitor the performance of your gateways and routes.
- Work with the gateways to update routes as needed to optimise costs and delivery rates.
Example Scenario:
Suppose you’re planning a global SMS marketing campaign targeting customers in multiple countries. By integrating with a reliable SMS gateway and setting up country-specific routes, you can ensure that your messages are delivered efficiently across different regions. For example, you might prioritise a gateway known for fast delivery in North America while choosing a cost-effective option for sending messages in Europe. Regularly reviewing and adjusting these routes based on performance data helps maintain high delivery rates and engagement.
Benefits:
- Reliable Delivery: Ensures that your messages reach recipients promptly.
- Cost Management: Optimise routes to manage and reduce messaging costs.
- Flexibility: Easily adjust routes based on performance and changing business needs.
- Scalability: Support growing business demands by integrating multiple gateways and creating diverse routes.
By effectively managing your gateways and routes, you can ensure seamless and efficient delivery of your SMS marketing campaigns, enhancing your overall communication strategy and achieving better results.