Overview:
The Production Links Change feature in SMSWiser provides a crucial solution for instances where the campaign link (the final URL a shortener redirects to) gets blocked. This feature ensures that your marketing efforts remain uninterrupted and effective by allowing you to update tracking domains swiftly and efficiently, thereby minimising potential losses. If a campaign link gets blocked, your recipients will be unable to access the content, leading to lost engagement opportunities and revenue. The Production Links Change feature helps mitigate this risk by enabling you to update blocked links, ensuring that your campaigns continue to function seamlessly.
How It Works:
1. Understanding the Shortener and Campaign Link:
- The link a lead clicks on in an SMS is essentially a shortener. This shortener eventually redirects to the campaign link, which is prefilled with parameters.
- If the campaign link gets blocked (not the shortener), SMSWiser provides a workaround solution through the Production Links Change feature.
2. Components of Production Links Change:
- Changing the Tracking Domain for Future Sendouts:
- You can update the tracking domain in the campaign settings. All future sendouts will use the new tracking domain, ensuring that the links remain functional.
- Changing the Tracking Domain for Already Sent SMS:
- SMSWiser allows you to change the tracking domain for SMS messages that have already been sent. This means that when recipients click on the shortener in the SMS, they will be redirected to the updated campaign link instead of the blocked one.
- Dual Update Option:
- Clients have the option to change the tracking domain for both future sendouts and already sent SMS simultaneously. This comprehensive update ensures that all links, whether in new or existing messages, point to a functioning campaign link.
3. Speed and Efficiency:
- The Production Links Change feature operates quickly and efficiently, allowing the update of millions of links within minutes. This rapid response minimises the downtime and potential losses associated with blocked tracking domains.
Benefits:
- Uninterrupted Campaigns: Ensures that your SMS campaigns continue to function smoothly even if the campaign link gets blocked.
- Minimised Losses: Reduces the impact of blocked links by allowing quick updates, ensuring recipients can access the intended content.
- Client Autonomy: Provides clients with the ability to make necessary changes independently, without waiting for support.
- Speed and Efficiency: Updates millions of links within minutes, ensuring minimal downtime and maintaining campaign effectiveness.
Step-by-Step Guide for Clients:
1. Log in to SMSWiser:
- Access your SMSWiser account.
2. Navigate to the Campaigns Section:
- Click on the Campaigns tab in the top menu bar.
3. Select Bulk Replace Links:
- Click on the Bulk replace links button to initiate the link update process.
4. Enter Old and New Links:
- In the Change campaign links dialog, enter the old campaign link (or tracking domain) that has been blocked.
- Enter the new campaign link (or tracking domain) that you want to use as a replacement.
- Remember that no %% placeholders are allowed to be placed. Only the domain with or without the campaign identifier.
5. Select Update Options:
- Choose whether to update the Campaign tracking links for future sendouts.
- Choose whether to update the Full campaign links in already sent SMS messages.
- You can select both options to ensure comprehensive link updates.
6. Submit the Changes:
- After selecting the appropriate update options and entering the new link, click Submit to apply the changes.
- The system will process the update, changing millions of links within minutes to ensure minimal downtime in sending.
- You will get redirected to Logs -> Production links change log to observe the results.
Additional Tips:
- Test Before Full Update: If unsure, consider testing the link update with a smaller batch of messages to verify the changes.
- Monitor Performance: After updating the links, monitor the campaign performance to ensure that the new links are functioning correctly and achieving the desired engagement.
By following these steps, you can efficiently manage and update tracking domains in SMSWiser, ensuring the continued effectiveness and uninterrupted operation of your SMS marketing campaigns.