Overview:
Redirect domains are a crucial feature in SMS marketing, enabling the inclusion of short, user-friendly URLs in your SMS messages. These short links redirect recipients to more comprehensive tracking URLs, which contain detailed parameters for tracking and analytics purposes. The primary business need for redirect domains is to streamline the user experience by providing clickable links that are easy to manage, track, and analyse, ultimately enhancing the effectiveness of your marketing campaigns. Long story short, the redirect domains help include short links in SMS, redirecting users to full tracking URLs.
Business Need:
In SMS marketing, it’s crucial to ensure that links included in messages are both user-friendly and trackable. Long URLs can be cumbersome, aesthetically unappealing, and can detract from the effectiveness of your messages. Plus, member about the SMS length limitations. Redirect domains solve this issue by shortening URLs, making them easier for recipients to click on and for marketers to manage. Additionally, redirect domains allow for the integration of detailed tracking parameters, providing invaluable insights into user behaviour and campaign performance. This capability enables businesses to optimise their marketing strategies, improve engagement rates, and ensure precise tracking of user interactions.
Setup: Navigate to the Redirect Domains section in the dashboard to manage and configure your redirect domains.
On SMSWiser, clients have several options for managing their redirect domains:
1. Import Custom Shorteners:
- Clients can import their own custom shorteners into SMSWiser, allowing for seamless integration and management within the platform.
- To do that, navigate to the Manual domains option under Redirect domains, click + Add new button and follow the instructions provided.
- The instructions include adding your own domains’ names to SMSWiser’s text box, as well as logging in your registar’s account to change the domains’ nameservers to those provided by SMSWiser on Step 1 of the pop-up flow.
- Make sure to select the enabled counties your domain(s) will be active for.
- Please click Allows wildcard option if true, and Submit.
- Finally, give it some time for the DNS records to be processed, and your domains will get online & enabled, meaning they are OK for sending.
2. Integrate with Namecheap / NameSilo:
- Clients can integrate their SMSWiser account with their Namecheap and/or NameSilo account to utilise their domains for URL shortening. This integration provides a streamlined process for managing and deploying short URLs.
- Make sure the SMSWiser team has set up an integration between your SMSWiser account and your Namecheap / NameSilo accounts.
- Navigate to the the Namecheap domains or Namesilo domains under Redirect domains, click + Add new and follow the instructions provided for you.
3. Use WiseRegistar Shortening Domains:
- The most convenient option is to use WiseRegistar shortening domains. Clients can purchase domains directly through SMSWiser, and our team will handle the entire setup process. This ensures that the domains are correctly configured and fully operational for successful SMS marketing campaigns.
- By using WiseRegistar, clients can focus on their marketing efforts while SMSWiser takes care of the technical details.
- Please refer to the SMSWiser support team should you want to top up your account balance and buy Wiser’s-owned domains.
- After you account balance is positive, navigate to the WiserRegistar domains under the Redirect domains, click + Add domain button, select the desired short link extension, the count of the domains for the selected short link extension, check the countries the domain(s) will be active for, and click Submit.
- Finally, give it some time for the DNS records to be processed, and your domains will get online & enabled, meaning they are OK for sending.
Example Scenario:
Imagine you are running a promotional campaign for a new product launch. Instead of including a long, complex URL in your SMS, you use a short URL with a redirect domain. This short URL is easy for recipients to click on and remember. When they click the link, they are seamlessly redirected to a detailed landing page where they can learn more about the product and make a purchase. Meanwhile, you can track each click, monitor engagement, and analyse the effectiveness of your campaign through the detailed tracking parameters embedded in the redirect URL.
To wrap this up, by effectively managing your redirect domains, you can ensure that your SMS marketing campaigns are both efficient and effective, driving higher engagement and better results.