On SMSWiser, clients can use various parameters to filter and manage their lists:
1. Demographic:
- Minimum Age or Maximum Age
- HLR Status
- Gender
- Carrier
- Device
- Lead Types (Uniques, Duplicates, Unsubscribed, Landlines)
2. Geographic:
- Country
- States
- Cities
- Zipcodes
- Timezone
3. Sources:
- Offer Name
- Source IDs
- Affiliate IDs
- Sub-Affiliate IDs
- Timestamp Period
- Added Period
4. Stats:
- Clicked Period
- Clicked Campaigns
- Conversion Campaigns
- Conversion Offers
- Received SMS Campaigns
- Received SMS Drops
Retargeting:
Retargeting allows clients to reach out to leads that have previously engaged with their campaigns. This includes leads that have clicked, converted, or received a campaign or drop before.
How Retargeting Parameters Work:
Clicked Campaigns:
- Empty: All leads that didn’t click on a campaign.
- Not Empty: All leads that clicked on a campaign.
- Include: Select a campaign that the lead clicked on.
- Exclude: Select a campaign where leads didn’t click.
Received Campaigns/Drops:
The logic is the same as above but for received messages.
- Empty: All leads that didn’t receive a campaign.
- Not Empty: All leads that received a campaign.
- Include: Select a campaign that the lead received.
- Exclude: Select a campaign that the lead didn’t receive.
Filtering Logic:
Clients can use any combination of available filters, but it’s important to remember that there’s an AND (&&) relationship between the fields. This means that only leads that match every set criterion will be included in the list.
Importance of Retargeting:
Retargeting is crucial because it focuses on leads that have already shown interest or engagement. By targeting these leads, you can:
- Increase Engagement: Reach out to an audience that is more likely to respond.
- Improve Conversion Rates: Target leads that have previously interacted with your campaigns.
- Maximise ROI: Focus your efforts on leads that have a higher potential for conversion, making your marketing spend more effective.
By effectively managing your contacts and organising them into lists using SMSWiser’s comprehensive filtering options, you can optimise your SMS marketing campaigns for better results and higher engagement.